Whether or not your winery is welcoming companies who are looking for unique venues for their team building activities, for in-house seminars or product presentations, the March webinar by Great Wine Capitals will show you interesting differences between wine tourism in Bordeaux, France and in Rheinhessen, Germany.
© Great Wine Capitels
Quite some surprises there. We can all learn from each other. For the Rheinhessen area (with Wine Capital Mainz) Stefan Braunewell of the Braunewell winery was present with his optimistic views on wine tourism (“We see a lot of young people at our winery.”). From Bordeaux you will listen to Caroline Lagiere from Chateau Mauvinon (“We have no wine tourists; we have tourists looking for experiences”)
The difficulty in evaluating the economic value of wine tourism lies in the fact, that not everything can be measured properly. if you charge for a visit, you have a specific amount in the bank at the end of the day. It may be the visiting fee itself and additionally also the cartons you sell to visitors right there and then. But will it have a lasting effect on the visitors? Will they continue to order your wine? What if they order from one of the many online wine shops and not from you directly? But listen to yourself, as Claire Lamoureux explains:
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